Job Summary:
REQ: 2018_IKG_038
Job Summary:
Perhaps you don't know our name, but you've seen our products everywhere - bridges, scaffold decking, roadways, sidewalk grating, stairways, catwalks, stadiums and security fencing, among other applications. Harsco Industrial IKG is one of the world's leading manufacturers of high quality steel and aluminum bar grating with manufacturing plants throughout the United States, Central America, Pacific Rim and Canada.
Due to ongoing growth, we are adding a new role for Content & Digital Marketing Specialist. In this highly visible role, you will have the opportunity to stretch both your marketing and your people skills.
The CDMS will work closely with the VP Sales & Marketing to execute the vision and direction of sales marketing for specialty products, core products and targeted growth This includes working closely with internal and external partners to develop and execute digital marketing plans, promotions, and activations consistent with overall brand marketing strategies, including: paid media, SEO/SEM, social media, website optimization, e-commerce, email marketing and helping with overall editorial planning (blog, social, email).
Are you up to the challenge?
Requirements: Responsibilities:
- Strategic engagement with clients to provide high-level marketing recommendations.
- Create marketing content for online, catalogs, email, and other customer facing areas as prescribed by the VP Sales & Marketing.
- Under direction of the VP Sales and Marketing, design digital advertisements and landing pages that attract clicks and turn into leads
- Track marketing program results and interpret data to determine what is working and what is not; recommending improvement actions.
- Attend sales & marketing events and provide support as needed at trade shows, including banner and booth design elements.
- Deliver primary research (online, surveys, research groups), data analysis, cost projections and more to assist with objective planning, media planning and budget requirements. Deliverables include: reports and presentation creation.
- Provide support on Google Ads, Facebook Ads, YouTube Videos, Social Media, blogs, WordPress, Email Marketing, Events, and Graphic Design
- Post on social media and engage audiences - generate likes, follows, shares, and comments on Twitter, Facebook, and Linkedin
- Write customer emails that get opened and clicked on
- Help prepare and edit customer facing content and assets
Requirements:
- 2 - 5 + years of strong experience in content editing/creation and digital marketing communications required: paid media, social & digital media, website analytics tools (Google Analytics), email marketing (MailChimp) and website CMS (WordPress & Shopify).
- BA or BS in a related college degree or 2 years technical school and tenured experience
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills, data driven thinking & highly creative with experience in identifying target audiences and devising digital campaigns that engage and inform.
- Experience working within budgets.
- Creative thinker, able to work both independently and with cross-functional teams
- Quick study, flexible and willing to handle a fast paced, ever changing work environment
- Goal oriented - meet agreed upon goals and deliver strong results on time and with high quality
- Strong Planning Skills - under guidance of the VP Sales & Marketing develop future plans
- Intellectual Curiosity - you read, research, and hunt down facts, learn new skills and tools quickly
- Data-oriented - you aren't afraid of numbers and are comfortable with spreadsheets, conversion rates, and funnel metrics
- Social media skills - preferably in B2B
- Attention to detail
If this sounds like you and you have the basic qualifications, we'd love to hear from you! Applying is quick and easy - just follow the link below:
https://www.diversitypennsylvania.com/apply/add/35072007
Harsco Industrial IKG offers a highly competitive compensation and benefits package. Visa sponsorship is not available for this role.
Harsco is an Equal Opportunity Employer. Minorities, females and veterans are encouraged to apply.
We are a division of Harsco Corporation (NYSE:HSC), a leading Fortune 1000 global industrial services and engineered products company. Harsco Industrial IKG is a market leader in four bar grating product lines with unparalleled manufacturing capacity and state-of-the-art information and logistics systems. Our sales and engineering staff is the most knowledgeable in the industry, providing consultative services and solutions to thousands of bar grating customers in a wide range of industries.
If you have a difficulty applying for any job posted on Harsco Industrial IKG's website, because a disability prevents you from using the online system, Harsco Industrial IKG offers the following alternate application procedure: Contact James Scholes, HR Manager at (713) 378-3939 and Harsco Industrial IKG will arrange for an alternate method of applying and will consider your application together with all other applications received for the job.
Harsco is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected Veteran status.